Advertising Info / Opinion

Greggs and their Social Media Win

Today is the big day that every Doctor Who fan has been waiting for – the 50th anniversary episode.

Many are going to watch it on tv but lots (like me) are going to the cinema to see it!

Anyway, this is a blog about advertising so lets talk about Greggs.

Yes, Greggs. What does Greggs and Doctor Who have to do with each other? Well if you look at Greggs recent social media feeds, a lot actually.

They have mentioned on their website a new product – Fish Fingers and Custard.

fishcustard

I really hope this is actually going to be a product otherwise I think lots of people are going to be disappointed!

Greggs have also posted a Guess Who picture game on their Facebook page which features all the Doctors drawn as sandwiches and cakes.

guesswho

Greggs have shown that it doesn’t have to be a festive holiday or something known worldwide for you to celebrate it and make it a big deal. By posting things about Doctor Who, they are targeting all of Doctor Who’s fans (which is a hell of a lot!) and plus fan bases can be extremely loyal. So anything that mentions their favourite tv programme or show will make them want to share it with their friends.

Good on Greggs for being different from all the other boring brands!

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s